Policy plan: Theory of Change 2024
Key assumptions supporting the Theory of Change
- Young Europeans are receptive to learning about the European Union through free, accessible, and concise articles;
- Through the establishment of a robust publishing and social media strategy, Shaping Europe can achieve sustained and consistent growth in its readership over time;
- The target audience is eager to volunteer for Shaping Europe as long as they receive support, constructive feedback, opportunities for networking and social activities, in-person social events, flexibility to balance with full-time studies, and consider it valuable for their resume;
- Relying solely on online articles is insufficient to achieve the desired impact; it is essential to foster genuine connections among Shaping Europe’s volunteers, as well as organise physical events such as workshops;
- Providing education, inspiration, and activation to young Europeans leads to their sustained engagement in public discourse on various levels in Europe.
- While (substantial) financial funding is not an absolute prerequisite for achieving the desired impact, it would significantly expedite the process.
- Shaping Europe’s unique angle of focusing on Europe’s youth, makes it an interesting partner for other organisations.